In November, Rachel Havard joined Two IP as a consultant trade mark attorney. In this blog, she shares her reflections after her first three months with us and what it has meant in terms of her ability to serve her clients better.
I have now completed my first quarter with Two IP and am invigorated by working as a consultant trade mark attorney with the support of the Two IP team around me – the ultimate ‘Going it Alone’ but without actually being alone. Two IP gives me all the same infrastructure and organisation as your traditional IP firm, but with fewer constraints.
I have been able to work with my favourite types of client with much more time to get to know them better, and can see how increased freedom and flexibility has benefited both my clients and me personally – and will continue to do so. My family are already thanking me for being present again, and I am sufficiently present at last to hear them!
I have said goodbye to long commutes to the office, and in place of that, I am getting out on the road to visit clients, as well as attending a variety of networking events. I also have much more time for professional development and to remain up to date with evolving case law and industry trends. I have been meeting fascinating new people and have the privilege of continuing to work with many old friends.
“In the process of taking on client trade mark portfolios I already know well, and in many cases helped to build from the inception of a client’s business, I am finding myself in a unique position to give them fresh, forward-thinking insights with the benefit of long corporate memory. There is also the thrill of meeting and working with new clients.”
I have been delighted to see other IP attorneys recognize the same great opportunity I did, and deciding to join Two IP. Such a collaborative environment can be created without hierarchy or being answerable to targets in the traditional sense. Self-discipline is just as important, but Two IP affords me much more control over a working day.
For anyone thinking differently about how their patent or trade mark attorney should work with them, I recommend you take a closer look at Two IP and the fresh approach on offer.
